Archive for July, 2011

Sony announces launch of first external Hard Drive

The first ever range of external hard drives from Sony keeps precious data safe, while offering a range of exciting new home entertainment experiences.

With a generous capacity of 500GB, the new HD-PG5 series offers plenty of space to store and safeguard your videos, photos, documents, digital music and more.

The HD-PG5U connects via USB with compatible BRAVIA® models, allowing direct recording of HD television programmes from the TV’s tuner or connected cable/satellite service. The supplied USB adaptor cable also allows easy ‘PC-free’ transfers of video footage from compatible Handycam® camcorders with Direct Copy function, including the new DCR-SX21E and DCR-SR21.

PlayStation®3 users can connect the hard drive via USB and view stored AVCHD videos and photos via the ‘Filmy’ application – with no PC needed.

Connection to the PC is via a single USB cable, with no separate power adaptor needed. Support for USB 3.0 SuperSpeed assures blazing data transfers up to 3x with compatible PCs. Even if connected via USB 2.0, pre-loaded Data Transfer Accelerator software also doubles effective transfer rates to slash backup times when in a hurry.

All HD-PG5 models are ready to use with a generous suite of security and backup applications. Easy-to-use Password Protection Manager software uses powerful 256-bit security to safeguard files against unauthorised access. Just key in a personal password to lock or unlock data when the HD-PG5UB is connected to any PC. Backup Manager software takes care of protecting precious files with automated scheduled backups.

Supplied FAT32 Formatter software allows re-formatting of the drive from NTFS, to support Direct Copy function with Handycam® or playback with PlayStation®3.

The new HD-PG5 series of 500GB external hard drives by Sony is available from mid July 2011 in United Kingdom, France and Germany only.

Sony announces new ultra-zoom Handycam® model

The DCR-SX21E Standard Definition Handycam® has been added to the Sony range and pulls distant objects closer than ever before with an ultra-powerful 67x Extended Zoom range.  Light, compact and easy to use, the new Handycam® SX21E shoots crisp, clear video and stereo sound onto a Memory Stick™ or SD card (not supplied).

The high-power 57x Optical Zoom lens by Sony delivers frame-filling close-ups with superb image quality. And if you want to get closer still, Extended Zoom boosts maximum magnification to an incredible 67x with virtually no visible degradation.

New to entry-level Handycam® models, Intelligent AUTO mode recognizes up to 18 different scene combinations – from portraits and landscapes to night views. Focus, exposure, colour and other settings are adjusted automatically for best results, whatever the situation.

The DCR-SX21E is loaded with features to help shoot better-looking videos with ease. Menus and settings are adjusted via a joystick next to the flip-out 6.7cm (2.7”) Clear Photo LCD. A conveniently-placed button switches on the built-in LED video light to illuminate indoor scenes or night-time shots. For extra convenience there’s also an Auto mode that switches the video light on when natural light levels are low.

It's also easy to share your favourite video clips via the web. Built-in PMB Portable software simplifies uploads to popular sites like YouTube™ from almost any Internet-ready PC.

The compact, easy to use new Handycam® SX21E Standard Definition camcorder is available from early September 2011.

Nikon announces a new macro lens for close up photography

Nikon has announced a new 40mm DX-format macro lens for close-up photography. Designed to capture fine details, it has a 1:1 reproduction ratio for superb, life-like images. A fantastic way to shoot features that can't be seen with the naked eye, this lens will more than satisfy enthusiasts keen to explore the power of close-up images.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe commented: "This specialised macro lens lets you capture intricate details that are impossible to capture with a regular kit lens. It's an affordable way to discover the world of macro photography and is even versatile enough not to limit photographers to that particular subject."

The latest addition to Nikon 's  Micro NIKKOR lenses, this 40mm DX-format lens offers a picture angle equivalent to 60mm on FX-format D-SLRs. Focusing as close as 0.163 m (from focal plain), it offers true macro performance for close-up photography.  With a fast maximum aperture of f/2.8, subjects can be singled out against a pleasantly blurred background and sharper handheld shots are possible in low-light.

Measuring approx. 68.5?64.5 mm and weighing approx. 235 g, this lens features a metal mount with rubber sealing and is supplied with a lens hood HB-61 and soft lens case CL-0915. Sales are due to commence on 25th August 2011 with RRP of £249.99.

Tetenal announce new appointment

Tetenal have strengthened their presence in the Irish Republic by appointing Peter Shipman as their new Account Manager for the region. With over ten years experience in the retail sector, Peter has already been impressed with what he has already seen of the Irish Photographic market by commenting; “Even though I have only been in the position for a short while, I have already been impressed by the passion retailers seem to have for the industry, this is particularly the case amongst the Kodak Express stores I have visited so far. It’s clear that people are continuing to work hard to overcome the effects of the current economic difficulties and this will only stand them in good stead when the turnaround comes.”

Marketing Manager Craig Bird is also impressed by what he has seen so far, he commented; “Peter has come into the company and slotted in as if he’d been here for years, bringing his enthusiasm and desire to be successful along with him. He recently came over to the UK and took part in his first full sales meeting with
his colleagues and rather than feel daunted, he demonstrated to all that he his committed to helping Tetenal be a strong partner to the photographic industry in Ireland. I’m sure his drive and instantly likeable personality will make him a popular visitor to all the accounts he visits.”

For further information contact Craig Bird 0116 232 4913

Panasonic, Installs Two Giant Outdoor Screens in Trafalgar Square

The ‘One Year to Go’ to the London 2012 Olympic Games celebrations commenced on 27th July with live images from the Olympic Park being displayed in London’s famous Trafalgar Square on two 33.6 square metre ultra bright LED displays supplied and installed by Worldwide Olympic Partner, Panasonic.  Each full colour screen will be installed on either side of a huge colourful stage where excitement from the Aquatics Centre will be shown, helping involve Londoners and the thousands of tourists that visit the location.

Director of Panasonic UK’s London 2012 Olympic Programme, Ralph Higson, commented “This is a really exciting time in the build up to the London 2012 Olympic Games and allows Panasonic to demonstrate its incredible large screen technology whilst sharing the passion of the Olympic Games with Londoners and visitors to the Square to celebrate this historic event."

Leica announces collaboration with British designer Paul Smith

Leica Camera Ltd and international fashion designer, Paul Smith, have joined forces for the first time to offer two exclusive, limited edition leather cases for the Leica D-Lux 5 digital camera.

Available from October 2011, just 300 of the premium quality cases will be available – 150 in a smooth chocolate brown calf leather with the famous Paul Smith vintage multi-stripe on the sides, and 150 in a light grey, croc-style embossed leather with a luxurious purple lining. The cases are hand-crafted in England and embossed with Paul Smith for Leica on the back. Both designs also feature an elegant matching shoulder strap. The Paul Smith for Leica cases will be sold at Leica's London-based store, the Leica Store Mayfair at 34 Bruton Place, W1 and at Paul Smith Stores throughout the UK. The cases will retail at £200 including VAT (SRP)

JP To Distribute the Micromuff

JP Distribution has announced the distribution of the Micromuff to the UK.

Designed by filmmaker and designer Will Hutchinson, Micromuff is an accessory which improves the sound quality of exterior video recordings. Compatible with most video capable DSLR's, the Micromuff attaches directly to the camera body, to dramatically reduce the effect of wind noise.

"Even the tiniest amount of breeze is capable of destroying a sound recording with distortion and audio clipping". says Will. "This affordable little accessory works incredibly well at solving the problem".

Developed and manufactured in the UK, the Micromuff is made using high quality acoustic fur, and a unique cutting process, which retains the full length of fur-pile edge to edge. It attaches to the camera using die-cut Velcro rings, for easy attachment and removal.

"Whilst at first glance it may look like a novelty", says Will, "it is an effective and dependable solution and a serious bit of kit, perfect for outdoor filming of any kind - walking, bird watching, sports, the beach, weddings."

For images and review units please contact the marketing office: Tel: 01782 753304.  Email: [email protected]



Sony has announced the introduction of three stylish new models to its S-Frame range of digital photo frames. 

Available in a choice of panel sizes from 18cm (7-inch) up to 26cm (10inch), S-Frame combines desirable looks with simple operation.  

Transfer images on your camera’s memory card, then choose from a range of slideshows and clock/calendar display modes. Operation is friendly and intuitive: simple buttons and on-screen icons guide you through making adjustments and selecting display modes with no fiddly menus.  

All new models feature an energy-saving timer that’s kinder on your pocket and the environment. The timer can be set to switch the photo frame into power-saving standby mode any time it’s not needed – like at night or during the day when you’re out at work.

The new S-Frame range from Sony will be available from September 2011.

Pixel Trade Awards 2011

Voting for this year’s Pixel Trade Awards opens from Monday 1st August and will run through till the 4th September

As many of you will already know, the Pixel Trade Awards are considered by many to be the Oscars of the Imaging Industry and as such, every vote placed is hugely important in deciding who will walk away with the accolades during the glitzy Award Ceremony, being held at the Grove in Watford on September 30th.

In previous years, we have allowed a ‘free’ voting procedure, allowing people to vote weekly in the categories open to them over a three-month period. This year however, we are allowing JUST ONE VOTE per person, per category.

We believe that this will simplify the process and ultimately offer a fairer and more even chance of winning for all concerned.

For further information on the various categories, how to vote and dates between which you will be able to vote, please visit the Pixel Trade Awards website

Or contact Simon Skinner – Event Director – [email protected]

Or call 0870 777 9778

Olympus Launches Two New M.ZUIKO DIGITAL Lenses

Olympus is launching two stylish new prime lenses. Both the M.ZUIKO DIGITAL ED 12mm 1:2.0 (24mm*) wide-angle ‘Street Photography’ lens and the M.ZUIKO DIGITAL 45mm 1:1.8 (90mm*) ‘Portrait’ lens come from the celebrated Olympus optical division that also supplies the lenses for the Olympus SLR cameras. Both lenses benefit from the advanced Image Stabilisation built into the PEN bodies.

With fast apertures the latest two additions to the Olympus specialist Micro Four Thirds lenses are ideal for shooting in low light situations and especially in the case of the 45mm, generating impressive background blur. Their premium casing, superb optical performance and compact, lightweight design makes both lenses a perfect match for the Olympus PEN range. PEN delivers SLR-quality imaging from easy-to-use system cameras that are small enough to fit in a jacket pocket or handbag.

The M.ZUIKO DIGITAL ED 12mm 1:2.0 wide-angle Street Photography lens is available for around £700 from early July 2011.  The M.ZUIKO DIGITAL 45mm 1:1.8 Portrait lens costs under £300 and will be available in September.