Archive for August, 2011

The Royal Photographic Society appoints new Director General

The Trustees of The Royal Photographic Society today announced the appointment of Dr Michael Pritchard FRPS, 46, as its new Director General. He takes up the post on 20 September and will be responsible for managing The Society’s headquarters operations, working with the Council to lead the future direction of the Society, and for further raising the profile of the Society nationally and internationally.

Michael Pritchard was previously with the auction house Christie’s between 1986 and 2007 where he was a director, responsible for photographic auctions as well as having wider international business responsibilities. He completed a PhD examining the British photographic industry in 2010.  Most recently he has been teaching at De Montfort University, Leicester, and working for the British Library on the Kodak Historical Collection. He has had a passion for photography since he was 10 years old.  As an active photographer he has a particular interest in landscape photography. Michael joined The Society in 1979 as a junior member and achieved his Fellowship in 1986. He is deputy chair of the research and education distinction panel and is active on the committee of the Society’s Historical Group.

He commented: “I am conscious of - but excited - to be stepping into the shoes of previous secretaries such as Roger Fenton and I know the Society staff, Council and membership will be supportive over the coming months. The Society has an incredibly vibrant and exciting programme of events across all areas of photography, and its annual exhibitions and the distinctions are now more popular than ever showcasing the highest standards of photography. I am confident that the Society is well-placed to evolve and to continue to embrace digital imaging-making alongside traditional skills. At a time when photographers’ rights and issues such as copyright are on the public agenda the Society is needed more than ever to act as a powerful voice for photographers and photography. I am confident that I can bring new skills to bear that will help it do this.’

In welcoming Michael Pritchard as the new Director General the Trustees noted the work of the outgoing Director General Stuart Blake who had provided stability and careful management following the Society’s move to Fenton House in 2004. Stuart joined the Society in 1990 as Finance Officer, taking up the role as Director General in 2004. The Trustees are grateful to be retaining his experience and financial acumen as he maintains a part-time financial role prior to his retirement. Stuart will receive an Honorary Fellowship at the Society’s Awards ceremony next month.

For further information contact:
Rosemary Wilman HonFRPS, President. Tel: 07940 231318. Email: [email protected]

SONY INTRODUCES THE HANDYCAM NEX-VG20E

The new Handycam NEX-VG20E camcorder from Sony broadens creative possibilities for shooting cinematic Full HD video and high-resolution still photos.

Offering comprehensive manual controls, the NEX-VG20E lets videographers explore the artistic potential of the growing range of E-Mount lenses. With refined ergonomics, improved imaging quality and upgraded sound, it provides several enhancements over the acclaimed NEX-VG10E – the world’s first consumer HD camcorder with interchangeable lenses.

With a resolution of 16.1 effective megapixels, the Exmor APS HD CMOS sensor assures outstanding video image quality, with extremely low noise in low light. It also captures pristine 16 megapixel still photos, with RAW format support for all the post-processing flexibility that’s familiar to DSLR users*.

Whether you’re shooting video or stills, the large sensor rivals the expressive picture quality of a DSLR camera. This allows the creation of beautiful background defocus ('bokeh') effects with your E-mount lens collection.

Full HD video shooting in AVCHD format is now complemented by a choice of 50p and 25p (progressive) frame rate options. Footage shot at 25p can be enhanced with Cinema Tone Gamma™ and Cinema Tone Colour™ for an even richer, more cinematic look.

 Dialogue and other sounds are captured by the precision Quad Capsule Spatial Array Microphone that now supports stereo and 5.1 channel surround. There’s a new audio level control, plus pro-style jacks for an external mic and monitoring headphones.

 Several ergonomic refinements let videographers shoot HD video and stills in even greater comfort. The camcorder’s handgrip has been redesigned and offer excellent stability. Allowing manual adjustment of exposure, iris and other settings, the pro-style control dial can now be accessed even when the LCD panel is closed.

Button layout has also been revised with ‘hard’ function keys, direct access to each shooting mode (Iris, Shutter speed, Program AE), a second REC button for low-angle shots and expanded focus button – all sited for intuitive operation without taking your eye from the electronic viewfinder.

Shots can also be framed and reviewed on the 7.5cm/3" Xtra Fine LCD that features TruBlack technology for clear, high contrast images. The screen can be rotated over a 270 degree range for easy framing in any position, even with the camera held low. Touch panel operation simplifies fingertip operation of shooting functions.

The Handycam NEX-VG20EH comes with the SEL18200 F3.5-6.3 E-mount lens. With a wide 11x optical zoom range and built-in Optical SteadyShot, this versatile lens offers smooth, quiet autofocus operation during movies and still shooting.

There is now a choice of seven E-mount lenses to cover virtually any shooting situation. Also available, the optional LA-EA2 lens mount adaptor gives even wider compatibility with the established family of A-mount optics. Translucent Mirror Technology supports high-speed phase-detection AF that keeps even fast-moving subjects in focus.

The Handycam NEX-VG20E Full HD E-mount system camcorder from Sony will be available from November 2011.

Paul Genge, Technical Field Sales Manager, will be available for a one-hour live video Q&A session on the Sony UK Facebook page from 7.30pm tonight to answer any questions about the range of new product releases. Visit www.facebook.com/SonyUK to participate

SONY INTRODUCES THE NEX-7 CAMERA

Sony takes pro-quality imaging and creative options to new extremes with the easy-to-use NEX-7. Styled in magnesium alloy for strength and premium looks, the NEX-7 weighs a travel-friendly 291g (camera body only).

The NEX-7 features a newly-developed Exmor APS HD CMOS sensor with 24.3 effective megapixel resolution that’s teamed with the latest revision of Sony’s BIONZ image processing engine.

This unique combination of sensor and processor assures ultra-rapid shooting responses, plus flawless image quality with ultra-low noise when shooting still images or Full HD video. Extending from ISO 100-16000, the ultra-high sensitivity range makes it easy to capture clean, low-noise images in dimly lit interiors or at dusk.

 Responses are accelerated further by a shutter release lag of just 0.02 seconds – the fastest of any interchangeable lens digital camera in the world. Quick, precise AF is enhanced by new Object Tracking that keeps accurate focus lock on a selected target, even when it’s moving in the frame.

The NEX-7 offers quick, easy control over creative settings via an intuitive new TRINAVI control. Two control dials on the top of the camera are complemented by a control wheel. Pushing the navigation button cycles quickly through various shooting modes, allowing enthusiasts to make custom adjustments and control images with the flexibility of a DSLR camera.

The NEX-7 is also the world’s first compact camera that features an XGA OLED TruFinder™ for precision framing and focusing. This precision electronic viewfinder gives a bright, detail-packed, high contrast view of still images and video, with approximately 100% frame coverage and a wide field of view to rival pro-grade optical viewfinders. On-screen grid lines and a level gauge can be displayed to assist with accurate framing.

The XGA OLED Tru-Finder™ is complemented by a 7.5 cm (3.0") Xtra Fine LCD that can be angled up to 90° up or 45º down for easy viewing in any shooting position. TruBlack technology assures superb detail and contrast that dramatically reduces on-screen reflections.

At the touch of a button, the NEX-7 shoots smooth AVCHD Full HD movies with high-quality stereo sound. Support for the new AVCHD Progressive (Ver. 2.0)* format also allows users to select 50p or 25p frame rates for beautifully smooth, detailed video footage. As with stills shooting, Object Tracking allows a target object to be selected for accurate tracking AF, even when the subject is moving.

Manual focus is now possible during video shooting. Enthusiasts can also enjoy full control over creating the perfect video image with Programme, Aperture/Shutter Priority and all-Manual modes (PASM). Stereo audio quality is improved, with revised circuitry that lowers noise levels, especially when shooting quiet scenes.

In speed priority mode, the NEX-7 captures fast-moving action at up to 10fps – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera. 

First introduced on the NEX-C3, Picture Effect simplifies the production of sophisticated artistic effects ‘in camera’, with no PC or post-processing needed. There are now 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature and Rich-Tone Mono. A generous palette of other artistic imaging functions includes 3D Sweep Panorama, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The NEX-7 introduces an Auto-lock Accessory Shoe, a first for E-mount cameras. Widening opportunities for advanced shooting applications, the shoe supports accessories including HVL-F58AM, F43AM and F20AM Flash, the HVL-MT24AM Macro Twin Flash Kit and CLM-V55 Clip-on LCD Monitor.

Lenses and accessories

The world’s first mount adaptor with built-in Translucent Mirror Technology™, the optional Mount Adaptor LA-EA2 allows phase-detection AF with almost all of the A-mount lenses for both still image and video shooting. 

The LCS-ELC7 Soft Carrying Case combines a closely-fitting body case and lens jacket in genuine leather to protect camera body and lens from scratches and dust, is released exclusively for NEX-7. It’s complemented by the STP-XH70 shoulder strap in the same material.

The NEX-7 ultra-compact interchangeable lens digital camera from Sony will be available from November 2011.

Paul Genge, Technical Field Sales Manager, will be available for a one-hour live video Q&A session on the Sony UK Facebook page from 7.30pm tonight to answer any questions about the range of new product releases. Visit www.facebook.com/SonyUK to participate

SONY INTRODUCES THE NEX-5N CAMERA

The new NEX-5N from Sony offers the superb responsiveness, image quality, and creative possibilities of a DSLR camera in a compact body. 

Styled in tough, light magnesium alloy and just 23.3mm at the slimmest point, the NEX-5N evolves the sleek, minimalist design of the acclaimed NEX-5. It’s also a step forward from its predecessor in terms of still images, HD video quality, powerful creative features and easy operation.

Responses are accelerated further by a release time lag of approximately 0.02 seconds1: the fastest of any interchangeable lens digital camera in the world. This, combined with an improved AF algorithm which doubled the readout speed from the image sensor and allowed for more efficient image processing, results in an AF that is significantly faster than the current NEX-5 model.

The camera’s Exmor APS HD CMOS sensor with 16.1 effective megapixel resolution is partnered by a specially-optimised version of the powerful BIONZ image processing engine. This combination of sensor and processor ensures exceptionally clean, low noise images. Maximum sensitivity is also boosted to ISO 25600, the highest among mirror-less interchangeable lens cameras, allowing very high quality handheld shooting in low light conditions.

At the touch of a button, the NEX-5N shoots smooth AVCHD ver. 2.0 (Progressive) Full HD movies with high-quality stereo sound at 50p - a world first for interchangeable lens cameras with an APS-C size sensor. Faster readout from the sensor increases the maximum frame rate to 60 fps over the previous 30 fps. When shooting at the 25p setting, movies achieve a beautifully expressive, artistic feel. As with stills shooting, Tracking Focus allows a target object to be selected via the touch-screen for accurate focusing, even when the subject is moving.

Photographers can also enjoy full control over exposure, when shooting video, with Programme, Aperture/Shutter Priority and all-Manual modes (PASM) – just like a DSLR camera. Stereo audio quality is improved, with revised circuitry that lowers wind noise levels, especially when shooting quiet scenes.

The NEX-5N is the first E-mount interchangeable lens camera from Sony that features an intuitive new Photo Creativity Touch interface. Background Defocus, Exposure, Picture Effect and other adjustments can be previewed, applied and combined in an instant via the LCD touch panel and control dial, with no photo jargon to confuse newcomers.

First introduced on the NEX-C3, Picture Effect simplifies the production of sophisticated artistic effects ‘in camera’, with no PC or post-processing needed. There are now 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature, Rich-Tone Monochrome and Soft High-key. A generous palette of other artistic imaging functions includes 3D Sweep Panorama, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

In Speed Priority Continuous mode, the NEX-5N captures fast-moving action at up to 10 fps (actual speed depends on shooting conditions and memory card performance). This represents the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera2.

The camera’s 7.5 cm (3.0") Xtra Fine LCD angles up to 80° up or 45º down for easy viewing in any shooting position. TruBlack technology assures superb detail and contrast and dramatically reduces on-screen reflections. Enhanced by the new Photo Creativity Touch interface, the LCD makes composition, shot review and adjustment of camera settings easier and more flexible than ever.

Lenses and accessories

The growing choice of E-mount lenses compatible with all α NEX cameras now includes the new Carl Zeiss Sonnar T* E 24mm F1.8 ZA, E 50mm F1.8 OSS and long-awaited Telephoto zoom E 55-210mm F4.5-6.3 OSS.

The world’s first mount adaptor with built-in Translucent Mirror Technology™, the optional Mount Adaptor LA-EA2 allows phase-detection AF with almost all of the A-mount lenses for both still image and video shooting. Also available, the optional Electronic Viewfinder FDA-EV1S, XGA OLED Tru-Finder™ offers high resolution/contrast and wide viewing angle.

Also new in the range of accessories, the stylish Body Case (LCS-EB50) and Lens Jacket (LCS-EL50) protect the camera and lens from scratches, the Shoulder Strap (STP-XS3) fits tightly to the body with its quick fit structure and the Soft Carrying Case (LCS-EMF) holds the E-mount camera body with attached lens as well as an additional lens or other accessories. 

The NEX-5N ultra-compact interchangeable lens digital camera from Sony will be available from September 2011. 

Paul Genge, Technical Field Sales Manager, will be available for a one-hour live video Q&A session on the Sony UK Facebook page from 7.30pm tonight to answer any questions about the range of new product releases. Visit www.facebook.com/SonyUK to participate.

New Translucent Mirror Camera’s announced by Sony

Sony extends its Translucent Mirror camera range with two, new A-mount models appealing to advanced amateurs and serious photo enthusiasts.

The latest refinements in Translucent Mirror Technology from Sony make the SLT-A77 (α77) and SLT-A65 (α65) the quickest, most responsive interchangeable lens cameras in their class. Revised ergonomics on both cameras include a comfortably contoured new grip design and tactile new button layout for ‘eyes off’ operation while viewing via the high-resolution XGA OLED Tru-Finder™.

The α77 adds further refinements in performance and ruggedized construction to handle gruelling photo assignments with ease.

Ultra-responsive shooting

The α77 boasts the world’s fastest continuous AF shooting performance*, capturing a burst of full-resolution images at 12 frames per second with full-time phase-detection autofocus. The α65 achieves a similarly impressive 10fps shooting speed, outpacing virtually all semi-professional cameras.

 Precision AF tracking of moving subjects is crisper and more responsive than ever, thanks to a newly-developed 19-point autofocus system with 11 cross sensors (α65: 15-point AF with 3 cross sensors). Tracking Focus maintains accurate focus lock on a designated moving subject – even if the target’s momentarily obscured by the motion of another object.

Razor-sharp responses are reinforced further by a new electronic front shutter curtain that achieves a pro-class minimum release time lag of approximately 0.050 seconds. 

Unprecedented image quality and creative options

The α77 and α65 both feature a newly-developed Exmor APS HD CMOS sensor by Sony with 24.3 effective megapixel resolution.

The sensor is teamed with the latest revision of Sony’s BIONZ image processing engine that handles huge amounts of high speed data from the camera sensor. This unique combination of sensor and BIONZ processor delivers unprecedented shooting responses, plus flawless image quality with ultra-low noise when shooting still images or Full HD video.

A broad sensitivity range of ISO 100-16000 is expandable (α77 only) down to ISO 50. At highest sensitivities, both cameras can freeze rapid sporting action with very quick shutter speeds, or capture atmospheric low-noise shots without flash. Low ISO settings are ideal when teamed with a long exposure for creating expressive shots of moving water.

Both cameras showcase the world’s first XGA OLED Tru-Finder™. With an unprecedented 2359k dot (XGA) resolution, this precision electronic viewfinder offers a bright, detail-packed, high contrast image with 100% frame coverage that is 10 times higher than conventional electronic viewfinders and provides a wide field of view to rival pro-grade optical viewfinders.

Detailed shooting information is displayed with a choice of five display modes. The effects of adjusting exposure, white balance and other settings are previewed in the Tru-Finder™ in real time. Fine focus tweaks can also be confirmed via a zoomed-in portion of the image.

At the touch of a button, the Smart Teleconverter displays an enlarged central portion of the image sensor. This allows compositions to be displayed clearly on the high-resolution XGA OLED Tru-Finder™ and captured as 12 megapixel images with a digital zoom factor of 1.4x or 2x. There’s no need to remove your eye from the Tru-Finder™ from composition to checking final results – allowing photographers to concentrate on their creative flow.

Stills and video can also be composed and reviewed on the adjustable-angle 7.5 cm (3.0") Xtra Fine LCD that offers high resolution (921k dot) and TruBlack technology for superb detail and contrast. As an extra refinement, the α77 introduces the world’s first 3-way adjustable screen that tilts and pivots freely for effortless framing at any angle (α65: 2-way adjustable LCD).

Full HD video

The α77 and α65 bring further refinements to the acclaimed Quick AF Full HD Movie shooting as already featured on previous Translucent Mirror cameras from Sony. Phase Detection maintains accurate focus during video shooting of portrait subjects, even when they’re moving.

In another first for consumer-oriented APS-C cameras, Full HD video is now supported at 50p (progressive) frame rates – reflecting recent enhancements to the AVCHD (Ver. 2.0) format. 25p shooting is also available for beautifully ‘filmic’ video footage. Creative video options are extended further by the addition of manual focusing and P/A/S/M exposure modes familiar to still photographers.

α77: Translucent Mirror Technology refined for photo enthusiasts

A natural successor to the enthusiast-oriented α700 DSLR, the α77 adds double control dials for intuitive fingertip operation and a separate top-mounted LCD data display. The durable body features magnesium alloy panels for strength and lightness. Key controls are sealed against the effects of dust and moisture, complementing similar levels of protection offered by the new SAL1650 lens, VG-C77AM Vertical Grip for α77 and HVL-F43AM flash unit.

Underlining the camera’s rugged credentials, a new shutter unit is tested to 150,000 cycles and supports an ultra-fast minimum 1/8000 sec shutter speed (1/250 sec flash sync). On-board GPS allows automatic geotagging of photos and video clips with location data.

New DT 16-50mm F2.8 SSM zoom lens and accessories

The growing range of compatible A-mount lenses for both cameras now includes the quiet, bright DT 16-50mm F2.8 SSM standard zoom with 16mm wide angle coverage that’s ideal for portrait and everyday shooting.

The high performance lens features a dust- and moisture-resistant design, and offers a zoom range of approximately 3x range at constant maximum aperture F2.8. Optical performance is assured by two aspherical elements and three ED glass elements to minimize aberration at all focal lengths. An internal SSM (Super Sonic wave Motor) drive assures fast, quiet autofocus.

Available as an option, the dust- and moisture-resistant VG-C77AM Vertical Grip assures comfortable handling in vertical shooting positions. It can house up to two NP-FM500H InfoLITHIUM batteries, doubling shooting stamina to approx. 1060 shots (via LCD monitor)/940 shots (via Tru-Finder™) when using Memory Stick PRO Duo™ media.

The compact yet versatile HVL-F43AM external flash is optimised for superb results with all A-mount cameras with a powerful output of GN43, Quick Shift Bounce adjustment, wireless ratio control and dust/moisture resistant design. This is complemented by other new A-mount system accessories that include a back pack, soft carrying cases, LCD protectors and eyepiece cups.

The α77 and α65 Translucent Mirror interchangeable lens digital cameras from Sony will be available from October 2011.

*Among interchangeable-lens digital camera with APS-C size sensor as of 24th August 2011. 

Paul Genge, Technical Field Sales Manager, will be available for a one-hour live video Q&A session on the Sony UK Facebook page from 7.30pm tonight to answer any questions about the range of new product releases. Visit www.facebook.com/SonyUK to participate

Nissin Di622 now available for Sony users

Kenro has announced that the Nissin Di622 Mark 11 Speedlight launched in September 2010, is now available with a Sony fit.

The Mark 11 model features a number of improvements over the original Mark I, including wireless TTL, and MY TTL. The unit also comes with a useful external X Sync Socket. Another feature of the Mark II is the way exposure compensation is controlled. It is now easy to adjust this via the back panel on the flash.

The Nissin Di622 Mark 11 is a high power flash unit, with a guide number of 62 (metres) at ISO200 with the reflector in the 105mm position. It is powered by four AA batteries and boasts a recycling time of just 5 seconds with new batteries. The Slave facility on the Di622 Mark 11 synchronises to pre-flash systems, traditional single flash and to wireless remote flash systems.

Kenro managing director Paul Kench commented on the launch: "I am delighted that this upgraded version is now available to Sony users, I am sure they will appreciate its great features combined with a convenient price point."

In addition to the new Sony fit, the unit also comes with either Canon or Nikon fittings. All models are available now, with an RRP of £224.95.

To find your local Nissin stockist go to the Kenro website, www.kenro.co.uk or contact the sales team on [email protected] or 01793 615836

Footfall slips while nationwide vacancy rate stands at 11.2%

Footfall between May and July was 1% lower than the same period a year earlier, with the hardest hit locations being Wales, the west Midlands and the East of England.

According to the BRC/Springboard-ATCM Footfall and Vacancies Monitor, the UK town centre vacancy rate stood at 11.2% in May.

Falling shopper numbers in the UK were driven by a 1.9% fall in people visiting out of town Centre’s. The number of people entering shopping Centre’s rose by 0.6%.

High streets on average have seen a drop of 2.6% in the last year, with Wales down 9.2%, the west Midlands down 6.6% and the East of England down 6.2%. The only locations that saw shopper numbers rise were greater London, up 1.6%, the south west, up 0.4%, and Scotland, up 0.2%.

Northern Ireland (17.1%), Wales (13.4%) and the north and Yorkshire (13.1%) recorded the highest vacancy rates.

Stephen Robertson, British Retail Consortium director general, said: “In July, all types of shopping locations saw reduced footfall year-on-year and that was before the effect of this month’s disturbances in England. Fewer people are shopping because households are facing high inflation, low wage growth and uncertainty about future job prospects. But that’s slightly offset by hard-up customers spreading their spending over more but less costly shopping trips. For the quarter, the one per cent drop in shopper numbers compared with this time last year is not great but is actually an improvement on the 1.3 per cent fall over the twelve months before that. 

“This is the first time we’ve been able to publish footfall and vacancy figures in this level of detail and it shows stark differences in retail health between some of the UK’s nations and regions. Generally, the parts of the UK where the public sector is a bigger proportion of the economy are the ones where customer spending is most likely to be hit by worries about job prospects and cuts, meaning people are shopping less and more retail businesses are failing. By both measures, Northern Ireland and Wales are suffering particularly badly.”

[email protected] Conference – January 2012

[email protected] is the largest photo experience in the world, and if you register before September  1, 2011, you will get the Expo Plus Pass absolutely free. Experience all the photo products and services of PMA and all the connectivity of the International CES in one place.  Register Now for your free [email protected] badge.

The 2012 DIMA Conference will feature a day-and-a-half of intensive education that is second to none in the photo industry on January 8-9, 2012. DIMA will cover topics like social media strategy, marketing, branding, photo publishing, professional imaging tools, technology and much more presented by the absolute best in the business.

DIMA Conference registration also includes your badge for [email protected] and all other CES exhibits. There is an early bird discount of $299 (PMA members only) before September 1, 2011, so if you are coming to [email protected], make sure you register now for the 2012 DIMA Conference. 

For more information on International registration and attendance, please visit http://www.cesweb.org/international/default.asp    

Graphistudio becomes MPA’s first official ‘Trade Partner’

The Master Photographers Association is pleased to announce a major new Trade Partnership with Graphistudio, one of the world's foremost wedding, portrait and portfolio album manufacturers.

The new deal extends across a number of areas mutually beneficial to both organisations and includes a high profile for Graphistudio at the MPA's Master Photography Awards, on the website (www.thempa.com) and in MPA's publications.

Trade Partnerships are a new direction for the Association and are being developed due to a need in the photo industry for companies to work more closely with their suppliers to add greater benefits all round.

Graphistudio Albums are well known in professional photographic circles for their innovative techniques to deliver a high end digitally produced album that photographers can sell profitably to high end clients through to those with a more limited budget. They have been the innovator, evolving the wedding album to the modern digital book concept and are still leading the way as the largest producers of such albums in the world.

Says Jeremy Price, managing director of Graphistudio in the UK: "I am delighted that Graphistudio is to be part of the new and exciting project set up by the MPA. As a trade only supplier we believe that supporting the full time photographer is paramount to our success. As an official trade supplier it will enhance our partnership to the benefit of all in a ever-changing market where consumer expectations are high and they can only find their answers by choosing a professional to capture and reproduce their memories."

Chief Executive of the MPA, Colin Buck added: "We are very pleased that Graphistudio has been the first to come on board and have seen the great potential to work more closely with our members. As an organisation dealing the professionals it is important that we work with suppliers at the top of their field. Our relationship with Graphistudio goes back many years now, so we can vouch for their quality and service."

Other suppliers are invited to apply for Trade Partnership status. Please contact Colin Buck on 01325 356555 or email [email protected]

SONY INTRODUCES WORLD’S FIRST DIGITAL BINOCULARS

The DEV-5 and DEV-3 from Sony are the world’s first1 digital binoculars that record Full HD video2 with stereo sound at the touch of a button. For the first time ever, you can capture unmissable moments to enjoy later on your HD television. There’s also a 3D record mode that captures the scene as thrilling stereoscopic video footage to enjoy on your 3D BRAVIA® TV (NB: maximum magnification 5.4x in 3D mode).

 By turning on digital zoom at magnification settings over 10x, the DEV-5 boosts total magnification range from 0.9x up to 20x3. Electronic autofocus allows both binoculars to focus cleanly on subjects as close as 1cm away when recording in 2D (min. 80cm when recording in 3D). This gives the extra benefit of magnifying close-up subjects as well distant observations.

Separate images for left and right eyes are captured by a matched pair of precision G Lens optics by Sony with Exmor R CMOS sensors and powerful BIONZ processors. Independent electronic viewfinders provide clear, detailed images for left and right eyes, offering a 3D viewing experience that’s comfortable, natural and highly immersive.

 The DEV-5 and DEV-3 are digital binoculars with optical SteadyShot (Active mode), the optical stabilisation system that’s found on Handycam® camcorders and Cyber-shot™ cameras by Sony. Optical SteadyShot keeps images clear and stable, even when you’re viewing at high magnifications. It’s also effective when recording video to enjoy later on your HD TV.

Comfortable to hold for extended periods, both binoculars feature an ergonomic grip area that’s coated with an elastomer material for sure handling and stable operation. Both binocular models come supplied a high-capacity rechargeable battery pack (NP-FV70) that allows up to approximately 3 hours of 2D recording on a single charge. Remaining battery time (minutes) is displayed in the electronic viewfinder to give confirmation of record time remaining.

The DEV-3 and DEV-5 also include a battery charger/adaptor, A/V connecting cable and USB cable for connection to a PC for uploading video files. In addition, the DEV-5 comes supplied with lens cover, finder cap, large eye cups, a carrying case and neck strap.

Available through professional sales channels, the DEV-5K offers the same technical specifications at the DEV-5. It also includes the AC-VQV10 high-speed AC adaptor/charger, plus a high-capacity NP-FV100 battery.

The new DEV-5 and DEV-3 digital recording binoculars from Sony are available from the beginning of November 2011.

For further information contact;  Aimee Lake at Sony UK Limited +44 (0) 1932 816451 / [email protected]