Archive for January, 2014

The Photography Show – Preview

The inaugural Photography Show is set to be the largest of its kind in the UK.  Targeted at both professional photographers, retailers and enthusiast photographers the event is set to attract thousands of visitors. Whatever your genre the event is perfect for those looking for inspiration and the latest in photography innovation from the world's biggest brands, there is something for everyone.


Taking place at the Birmingham NEC from Saturday 1st to Tuesday 4th March 2014, the show will play host to thousands of photography enthusiasts, seasoned professionals and trade visitors all united by their desire to find out what's new.


Over 150 brands will be exhibiting at this year's event including Canon, Nikon, Panasonic, FujiFilm, Samsung, Adobe, Olympus and Hasselblad, all of which will have experts available to offer hands-on advice on new products across their ranges. There will also be exclusive reveals of brand new kit from the biggest names in the world photography.


Three specially selected retailers; Calumet, Camera World and London Camera Exchange will have a big presence and will be offering special deals, exclusive to visitors to The Photography Show.


Aside from the exhibition itself, Rankin, Joe McNally, Terry O'Neill and Steve McCurry are amongst other world renowned photographers taking to The Super Stage. Sharing their techniques, the stories behind their work and unique insights into their signature styles, the Super Stage is a rare collection of some of the best photographic minds in world.


A series of workshops have been planned  including; DIY Mounting Workshops (brought to you by the UK School of Framing) which will bring visitors the skills they need to mount their own work, along with professional tips on creating attractive frame combinations, or even running a framing operation. The Konstruktor Workshop allows visitors to build your own 35mm SLR giving visitors the chance to take the analogue experience to a new level.


The Photography Show aims to get both professionals and enthusiasts to capture unique images at the show and get involved with the numerous interactive activities.

Visitors will be able to learn and perfect techniques for nature and macro photography at the International Garden Photographer of the Year Flower Garden (IGPOTY) which, complete with real flowers allows visitors to explore the seasons with an expert from IGPOTY.


The Live Stage is an opportunity for visitors to have some fun while benefitting from step-by-step advice from a professional on how to take great images of unusual subjects. Stormtroopers, dancers, a fire eater and BMX tricks are just some of the interesting subjects to capture. The Catwalk focuses on a range of disciplines including fashion, fine art and wedding photography. Visitors are invited to join some of the most creative minds in the industry and explore a number of techniques to help take their creativity further.


The Studio is a series of intimate workshops from highly regarded Professional Photographers who will be sharing a range of creative and business tips. The Photoshop and Lightroom studios from Adobe will discuss a range of photo editing skills essential to the modern day photographer.


There are a number of elements to The Photography Show that are exclusive to professional and trade visitors including; The Retailer Conference and Professional Photographers Conference, two separate half-day events exclusively for retailers operating in the imaging industry and professional photographers respectively, both offering business advice on market trends. Trade visitors will also have access to the Bowens Pro & Retailer Lounge to take a break from the exhibition and on Monday 3rd March professionals will be invited to join colleagues for networking drinks at the Crowne Plaza Hotel. Trade visitors will also take advantage of early access to the event on Monday 2nd and Tuesday 3rd March from 9am to 10am to avoid the crowds.


Throughout the entire event, a gallery of the 30 Under 30 photographers will be on display. A competition with Magnum Photos and IdeasTap, amateur and professional photographers, between the age of 18 and 30 from around the world, submitted their 'Documentary' work to be judged by a panel of experts from Magnum Photos. The final 30 will be announced and displayed at The Photography Show.


* Trade visitors are entitled to free entry but must register in advance via

* DIY Mounting Workshops are £20 are bookable in advance via

* Konstuktor Workshops are £35 (camera included) are bookable in advance via

* The Retailer and Professional Photographers Conferences are £10 for half a day are bookable in advance via

* All other features mentioned are included with entry tickets

PMA seminar programme at The Photography Show

NEC 1st to 4th March 2014 : As part of The Photography Show activities PMA is running a series of  fact-filled, idea-filled and information-filled seminars with top class speakers sharing their tips to help you with your business. There are two business streams: Retailer and Pro Photographer.


For the retailers we have :

Dennis Reid of Retail Performance Specialists with some visions of the future retail scene;

Brian Hall of Experience seminars will show you how to use education in store to generate activity and sales;

Bill McCurry is bringing his unique Marketing Ideas Exchange where you can swap ideas and learn new angles from around the world;

Richard Gregory from GfK Marketing Services will be looking the numbers, what is selling and what are the trends.


For the Pro Photographer we have:

Joe McNally, world renowned photographer, to share his thoughts and tips;

Victoria Grech will share her business essentials with one eye on future technology;

James Chandler of Redwood Photo will urge you to look after your image and use your lab to help you market your business;

Kate Hopewell-Smith will give you a model for how to price your work.


And for the schools and event photographer Robin Henderson of Halse Systems will introduce the latest technology in workflow management in changing times.


These important and idea- filled seminars are all at the NEC during The Photography Show on Monday 3rd March 2014.


To view the complete programme visit the "What's on" pages of or email [email protected]


PMA member associations elect 2014-2015 boards

Three PMA member associations -- the Association of Imaging Executives (AIE), the Digital Imaging Marketing Association (DIMA), and the Professional School Photographers Association (PSPA) -- elected 2014-2015 officers at the PMA 2014 Conferences on January 6, 2014 in Las Vegas, Nev.

Association of Imaging Executives (AIE)
Glenn Paul of dotPhoto was elected President. President-Elect is Mark Treadwell ofC.R.I.S. Camera Service. CeWe Color's Reiner Fageth is First Vice President, and Fred Lerner of MailPix is Second Vice president. Treasurer is Doug Rowan of Imaging Solutions. Rob Tolmie of R&C Consulting is Immediate Past President, and Tom Hayes of Visual Image Photography is Past President, Director-at-Large. The Directors-at-Large for 2014-2015 are Andrew Laffoon of Mixbook; Marco Perlman of Digipix; and Randall Rothenberg of IAB. Secretary/Executive Director is Jim Esp of PMA.

Digital Imaging Marketing Association (DIMA)
DIMA electedJirair Christianian of Mike's Camera as President for the 2014-2015 term. President-Elect is Glynn Lavender of Creative Photo Workshops; Mark Zucker of Zookbinders is First Vice President; and Mark Comon of Paul's Photo is Second Vice President. Josh Litwin of Memento Press is Immediate Past President; and Lee Varis of Varis Photo Media is Past President, Director-at-Large. John Lacagnina Sr. of Colorcentric Corp. and Stephen Weiss of Creve Coeur Camera were both elected to three-year terms as trustees; continuing their terms as trustees are Erin Manning of The Whole Picture; Greg Dyro of Warner Bros. Lab; and Ellen Rowan of Interactive Strategy. Secretary/Executive Director is Jim Esp of PMA.

Professional School Photographers Association (PSPA)
Ed Sanders of Inter-State Studio and Publishing Co., was elected President. President-Elect is Brian Fox of Foxmar Photography; First Vice President is Courtney Lutz of Visual Image Photography; Second Vice President isKevin Jardina of Lifetouch National School Studios; Treasurer is Jake Mark of Dorian Studios; Directors are Mike Bell of Bell Photography, and Bill Freeman of Freeman Photography. Jim Esp of PMA is Secretary, and James W. Pool is the group's Technical Advisor.

The mission of PMA is to "Promote the growth of the imaging industry."

About PMA - The Worldwide Community of Imaging Associations
As a professional trade association, PMA(r) helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to members in 100-plus countries is part of a 90-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs, marketing research, publications, and trade shows. As a not-for-profit organization, any success PMA achieves in its endeavors directly benefits the industry, providing the means to continually develop services and activities for members.

Capture, create and share special memories with Canon

Canon today introduces two new superzoom models to its range of pocketable point-and-shoot cameras - the PowerShot SX600 HS and IXUS 265 HS. Ideal if you're a budding photographer wanting to get closer to the action, both models feature high zooms, new creative shooting modes and a range of connectivity features, giving you the ability to capture and share special moments with ease. You can now cherish memories forever and make great gifts too, as printing from compact cameras and smartphones is easier than ever, with the introduction of two new compact photo printers, the SELPHY CP910 and SELPHY CP820.

Go the distance with Canon's superzooms
Allowing you to get up close to distant action, whether capturing your child playing on holiday or a sporting event, the PowerShot SX600 HS and IXUS 265 HS both combine impressive superzoom lenses in slim and stylish compact bodies. The PowerShot SX600 HS gives you the flexibility to shoot wide-angle panoramic landscapes and sweeping scenes, thanks to its 25mm ultra-wide-angle lens, as well as capturing distant objects up close - without compromising image quality. Ideal for moments where you want to zoom into the action, the PowerShot SX600 HS also boasts an impressive 18x optical zoom and high quality 36x ZoomPlus technology to take you even closer.

When you're with friends at a music gig or festival and want to make a fashion statement without compromising on functionality, the stylish IXUS 265 HS's versatile 12x optical zoom lens with 25-300mm focal range, provides the flexibility to shoot from ultra-wide angle to telephoto range.

High-quality images every time
Thanks to Canon's imaging technologies, with both cameras you'll be able to take high-quality images to show off to friends and family. Quickly capture the spontaneity of the moment with the advanced Canon DIGIC 4+ processor, which provides exceptional responsiveness. For shooting from day to night, the HS System combines the processor and 16 MP high-sensitivity CMOS sensor to shoot stunning, detailed stills without loss of quality.

Shoot, connect, share
Sharing your images on social networks, or using cloud storage to back up photos, is quick and simple with both the PowerShot SX600 HS and IXUS 265 HS. The dedicated Mobile Device Connect Button allows users to connect to a smartphone in an instant, while new NFC support makes it even easier to connect to NFC-enabled devices1 so you can start sharing images in a few simple steps.

Using the cameras' new connectivity you can also experiment with Remote Shooting - ideal if you want to be part of a photo-shoot session with friends or for family portraits. This new feature gives the creative freedom to shoot photos from up to five meters away from the camera, using your smartphone or tablet to control the camera's settings. Your device's screen will display touch buttons that allow the camera to be operated remotely, so images can be captured, displayed and saved.

Explore your creativity
Give your images that extra creative edge, with the camera's wide range of creative effects. If you're unsure which to use, the unique Creative Shot feature will choose for you - capturing up to six different versions of the same image, each with their own unique creative twist. Select from four themes - Monochrome, Retro, Special and Natural - with a total of 46 creative effects. You can also relive behind the scene moments too, as the Hybrid Auto feature records four seconds of movie footage before every still shot is taken. At the end of the day, all stills and clips can be merged into one to tell the complete story.

With you, wherever you go - compact, pocketable designs
You'll never miss a moment with the PowerShot SX600 HS and IXUS 265 HS - both models handle daytime and low-light shooting with ease, delivering consistently stunning results time-after-time. Designed with a sleek, stylish metal exterior, a high zoom lens and available in four standout colours - purple, pink, silver and black - the versatile IXUS 265 HS is also small enough to fit neatly into a pocket to ensure it's always to hand for those spontaneous moments. And, the large 7.5 cm (3.0") high-resolution (461k dot) LCD screen makes it easy to play back your shots. The PowerShot SX600 HS's 7.5 cm (3.0") PureColor II G LCD screen is perfect for summer getaways as shots can be easily viewed in sunlight.

SELPHY CP910 and SELPHY CP820 - print your memories
Create a lasting memory of your special moments by printing your images with the new easy-to-use SELPHY CP910 and SELPHY CP820. The SELPHY CP910's enhanced connectivity brings photos to life in an instant - snapshots can be printed directly from your smartphone - via iOS(tm) and Android(tm) devices - or stunning high-quality shots from your wireless camera. For even more flexibility, AirPrint(tm) support allows you to print photos from compatible Apple devices without installing any software. Both models can also print directly from a range of compatible memory cards, or from any PictBridge-compatible device, including camcorders.
Whether you're printing photos of special occasions, postcards of your holidays, or cards and stickers, both new models print photo-lab quality prints in under a minute. Their compact designs feature an intuitive user interface and 6.8 cm (2.7") tilting LCD display for easy viewing. You can even pick the finish of your print too, with three selectable print finish options, glossy and two semi-gloss options, all conveniently available without needing to change the ink ribbon or paper.

PowerShot SX600 HS Key Features:
. Ultra-wide angle 18x optical zoom and 36x ZoomPlus
. Compact, pocketable body with metal exterior
. 16 MP HS System for clear photos even in low light
. Wi-Fi and NFC for easy smartphone connection
. Intelligent IS keeps photos sharp and movies steady
. Creative Shot effortlessly creates 6 unique images
. Smart Auto for point and shoot simplicity
. Full HD movies with optical zoom
. Available in red, silver and black

IXUS 265 HS Key Features:
. 16 MP HS System for clear photos even in low light
. Ultra-wide angle 12x optical zoom and 24x ZoomPlus
. Stylish, ultra compact body with metal exterior
. Wi-Fi and NFC for easy smartphone connection
. Intelligent IS for sharp photos and movies
. Creative Shot effortlessly creates 6 unique images
. Smart Auto for point and shoot simplicity
. Full HD movies with optical zoom
. Available in purple, pink, silver and black

SELPHY CP820 Key Features:
. Compact and easy for all the family
. Print from memory cards, cameras or USB sticks
. Durable, lab quality prints in under a minute
. Selectable finish with standard photo paper
. Defined running costs
. Easy viewing with tilting LCD
. Extensive ID photo functionality
. Range of print sizes
. Auto Image Optimize

SELPHY CP910 Key Features:
. Compact & easy Wi-Fi photo printing
* Smartphone printing with AirPrint(tm) support
. Fast, lab-quality prints and selectable finish
. Easy to use with on-screen guidance
. Print from memory cards and USB sticks
. Defined running costs
. Easy viewing with tilting LCD
. Extensive ID photo functionality
. Auto Image Optimize

Pricing and availability
The latest range will be available across UK and Ireland from the following dates:
. PowerShot SX600 HS available from February 2014 with an SRP of GBP199/EUR239
. IXUS 265 HS available from March 2014 with an SRP of GBP179/EUR219
. SELPHY CP910 available from January 2014 with an SRP of GBP99/EUR119
. SELPHY CP820 available from January 2014 with an SRP of GBP89/EUR109

The Whitechapel Gallery presents the first UK retrospective of Chris Marker (1921 – 2012)

Marker is widely acknowledged as the finest exponent of the 'essay film' and is best known as the director of over 60 films including Sans soleil (Sunless, 1983) and A Grin Without a Cat (Le Fond de l'air est rouge, 1977). His most celebrated work La Jetee (The Pier, 1962) imagines a Paris devastated by nuclear catastrophe and is composed almost entirely of black-and-white still photographs, which informed the narrative of Terry Gilliam's 12 Monkeys (1995) and influenced James Cameron's Terminator (1984).

The Whitechapel Gallery will be filled with Chris Marker's extraordinary films and photographs. Highlights include all five of Marker's multi-media installations shown together for the first time, rarely seen photographs, and a newly re-mastered edition of Le Joli Mai (The Merry Month of May, 1963), which romantically describes Paris via interviews with people in the street, interspersed with a commentary ranging from the number of hours of sunshine in May to the amount of meat and potatoes eaten by the city's population each month.

The exhibition follows key themes in Marker's work: the Museum, Travel, Image & Text, and War & Revolution. The first space will be saturated with colour and dominated by two huge screens, cinema spaces and photographs. Visitors entering the Gallery will see a large projection of Ouvroir: the Movie (2010), Marker's guided tour of the virtual museum he created on the website Second Life via his online avatar, a cat called Guillame-en-Eqypte, along with films and multi-media installations.

The next section presents the people and places Chris Marker encountered on his lifetime of travels, with an extract from the iconic film Sans soleil (1983), which reflects on memory, images and technology and is told via letters from an anonymous woman to a cameraman, with shots flitting back and forth across the world from Japan to Guinea-Bissau in Africa. This part of the display also includes Petite Planete (1954 - 58), a series of books by Marker with texts, illustrations, graphics and photographs of countries which inspired his first 'photo essays', plus the UK premiere of multi-media installation Zapping Zone (Proposal for an Imaginary Television, 1990 - 94).

A rare version of Chris Marker's masterpiece La Jetee (1962) with an alternative opening sequence is shown in a dedicated gallery. The exhibition continues with a section looking at the theme of war and revolution, engaging with anti-war movements from the Vietnam War in the 1960s to the Iraq War in 2003. It includes extracts from two films shot in Paris, Le Joli Mai (1963), relating to the Algerian War of Independence in the 1950s and 60s and Chats Perches (The Case of the Grinning Cat, 2004), where Marker interviews anonymous passersby to record their everyday life. Other works are the photographic series Staring back (1952 - 2006) and installation OWLS AT NOON prelude: The Hollow Men (2005) which is based on a T.S. Eliot poem. The exhibition ends with one of Marker's most political films about the failure of idealistic social movements and revolutions in the 1960s, Le fond de l'air est rouge (1977) which was reedited and released as A Grin without a Cat in 1993.

This important exhibition looks at Marker's prolific career and considers his influence on contemporary British art and artists. Alongside the show, film screenings will take place at the Gallery, with work by filmmakers Duncan Campbell, Filipa Cesar and Manu Luksch, the Barbican and Cine Lumiere at the Institut Francais. Talks addressing the themes of the exhibition are made in collaboration with Roehampton University and the AHRC-funded research project The Memory Network.

Visitor Information
Opening times: Tuesday - Sunday, 11am - 6pm, Thursdays, 11am - 9pm. Free. Whitechapel Gallery, 77 - 82 Whitechapel High Street, London E1 7QX. Nearest London Underground Station: Aldgate East, Liverpool Street, Tower Gateway DLR. T + 44 (0) 20 7522 7888 [email protected]


Newly Acquired Photograph of the Queen Unveiled at Scottish National Portrait Gallery

Dramatic portrait takes pride of place alongside paintings by Sir Henry Raeburn.

The National Galleries of Scotland announces the acquisition of a photographic portrait of Queen Elizabeth II that goes on display today at the Scottish National Portrait Gallery. Photographer Julian Calder's Queen of Scots, Sovereign of The Most Ancient and Most Noble
Order of The Thistle and Chief of The Chiefs, depicts Her Majesty The Queen standing by the Gelder Burn on the Balmoral estate in Royal Deeside.

The formal portrait, set against a dramatic highland backdrop was made in August 2010 and the photographer was inspired by the work of great Scottish artist, Sir Henry Raeburn (1756-1823), who included evocative landscapes as backgrounds for some of his most memorable paintings. It has been hung in Gallery 7 at the Portrait Gallery with examples of Raeburn's portraiture.

In this photograph Her Majesty The Queen is presented as Sovereign of The Most Ancient and Most Noble Order of The Thistle, a chivalric Order that dates from the seventeenth century. Her Majesty wears the robes of the Order and insignia bearing the emblem of the thistle (the national flower of Scotland) and the cross of Saint Andrew (the patron saint of both the nation and the Order).

This memorable portrait first appeared in a book called Keepers: The Ancient Offices of Britain (2013), by Alastair Bruce, Julian Calder and Mark Cator. This edition of the book was published to celebrate the 60th Anniversary of The Queen's Coronation. The photograph now in the collection of the Scottish National Portrait Gallery is however the only version of the portrait in a gallery collection.

Christopher Baker, Director of the Scottish National Portrait Gallery, commented:
"This unusual and impressive portrait of Her Majesty The Queen is a very welcome addition to the Scottish National Portrait Gallery's collection. Her Majesty visited the Gallery in 2012 to formally re-open, following its highly successful re-development, and so it is especially pleasing to be able to show here such a striking and distinctly Scottish portrait, which represents an accomplished and fresh interpretation of traditional imagery."

Kenro announces the multi-picture Bergamo frame series

Kenro, the distributor of a wide range of frames and photo albums has announced the availability of a series of ultra-modern frames, the Bergamo range.

Ideally suited for galleries and photographic studios as well as quality retailers, the 6 multi-picture wall frames are supplied with double picture mats allowing two sizes of photos to be used.

The series is manufactured in wood with a high gloss lacquer finish in either brilliant white or black and use high quality clear plastic instead of glass fronts, helping to keep them lightweight.

Options in the range include:

* BER1318 - For 1 single 7x5 or 8x10 inch
* BER1318/2 - For 2 photos, either 7x5 or 8x6 inches
* BER1015/3 - For 3 photos, either 6x4 or 7x5 inch
* BER1313/4 - For 4 photos, 4x4 or 5x5 inch
* BER1010/9 - For 9 photos, 4x4 or 5x5 inch
* BER1015/9 - For 8 photos 6x4 or 7x5 inch + 1 photo 8x10 inch

Managing Director of Kenro, Paul Kench commented: "These contemporary frames would show off a collection of professional photographs beautifully. The versatile and ultra-smart series are a must have for retailers, galleries and studios."

Stocks are available now and the series has an SRP between GBP27.60 to GBP67.68.

To view Kenro's full range, or for details of your nearest stockist please visit - alternatively call Kenro's head office on 01793 615836 for further information.

Fujifilm launches Instax printer – with accompanying app

Fujifilm is launching a smartphone printer, the Instax SHARE SP-1, that enables easy creation of Instax prints using images sent wirelessly from a smartphone.

Fujifilm's range of Instax instant cameras, which output photos in the traditional analogue style, has enjoyed a huge surge in popularity recently. This has led to requests from users who wish to produce 'Instax-style' prints from their smartphones. The Instax printer is a neat, compact unit measuring 101.6mm x 42mm x 122.5mm and weighing just 253g. It produces a print in a mere 16 seconds and uses standard Instax Mini film for its output.

Together with the release of the printer, Fujifilm is also unveiling a free Instax app that is compatible with iPhones and Android models. This app enables users to send their smartphone images to their Instax SHARE SP-1 wirelessly and then print them in Instax frames. The app also offers various features such as image enlargement/reduction and filters including black & white and sepia.

A wide range of templates is also available via the app, making photo printing more flexible, fun and creative. The Real Time Template, on which the date, time, place, weather, temperature and humidity are printed on the photo, makes it ideal for holiday snaps. With the Limited Edition Template, each print is marked with a serial number which is perfect for parties or nights out. On SNS Template, images uploaded to Facebook and Instagram can be printed with the profile photo and the number of likes.

Gabriel Da Costa, product manager for professional film, made this comment: "Fujifilm's Instax cameras are the perfect antidote to the disposable digital age and the format is hugely popular with the 15-30 age group. Instax has a really passionate following and our social media channels are full of examples of creative and imaginative instant photography. I'm sure the release of the Instax SHARE SP-1 will help to further inspire young photographers to take, preserve and physically share their images."

The Instax SHARE SP-1 will be available in the UK from early March, with an RRP of between 140 and 150 pounds.

For further information on the Instax range go to or to check out the Instax social media channels visit and

SIGMA 50mm F1.4 DG HSM

In 2008, Sigma released a large diameter standard lens designed for digital SLRs, "SIGMA 50mm F1.4 EX DG HSM". At that time, products for film cameras were prevalent, yet we spent enormous effort to set a new benchmark for the 50mm lens that optimizes the characteristics of digital cameras, such as compensating peripheral brightness, controlling the point images in the corners, and improving the image drawing, not only around the focusing point, but also other areas in the image.

In recent years, as the DSLR evolves, development of image sensors for higher pixel size has created the photographers' desire for the lenses with superior performance. In 2012, Sigma has announced the "Art" line that achieves unsurpassed expressive performance to fulfill the higher requirement of photographers. The first lens from the "Art" line "SIGMA 35mm F1.4 DG HSM [A 012]" sought for uncompromising performance, and it resulted in great reviews as well as a lot of awards from all over the world. Based on the accumulated wisdom and know-how to establish the standard for our "Art" line series, we are proud to announce the development of the new high performance standard lens with a large diameter for this new era of superb image quality.

Corresponding AF Mounts: SIGMA, Canon, Sony and Nikon
Accessory: Case, Petal-Type Hood (LH830-02) supplied.
* The Appearance and specifications are subject to change without notice.
Art line delivers high-level artistic expression
SIGMA is organizing all its interchangeable lenses into three product lines; Contemporary, Art, and Sports, where each line has a distinctive concept. Designed with a focus on sophisticated optical performance and abundant expressive power, our Art line delivers high-level artistic expression. With the astonishing rendering performance that meets the high standard, along with landscapes, portraits still-life, close-up, and casual snaps, they are perfect for the kind of photography that unleashes the inner artist. Ideal for studio photography, they offer just as much expressive scope when capturing architecture and starry skies and many other scenes.

Astonishing rendering performance
Utilizing know-how and the latest design technology accumulated through the past developments, it corrects the aberration thoroughly and achieves high resolution and astonishing rendering performance even near the edge of the image.

Achieving both high resolution and beautiful bokeh
While pursuing a high level of resolution on the focused point, bokeh in front and behind the point of focus is carefully maintained to have soft rendering. Aberrations including sagittal coma flare and color distortion that affect the image quality are thoroughly corrected. From open aperture, high-definition rendering without blur is achieved. Moreover, by ensuring vignetting at the minimum and preventing color blur around the front and back of the focus point, it also achieves natural bokeh.

Excellent correction of sagittal coma flare
It is ideal for a wide aperture standard lens to have a high rendering performance from open aperture throughout the entire image. For instance, the molded glass aspherical lens elements provide excellent correction to sagittal coma flare. It is perfect for astronomical photography and shooting of illumination because of the reduced blur on the point light sources near the edge of the image. It also creates an attractive bokeh in portraits and indoor shooting.

Correction of axial chromatic aberration
For axial chromatic aberration that is hard to correct even during the image processing, SLD (Special Low Dispersion) glass elements are incorporated, ensuring high image quality throughout the entire focusing range. The lens achieves sharp and high contrast image rendering.

Minimized distortion
It is not possible to compensate for distortion just by changing the aperture values. Thus, the lens development stage was vital in ensuring minimized distortion. The "SIGMA 50mm F1.4 DG HSM" has positioned each glass element to optimize the power layout at respective positions, and succeeded in minimizing distortion.

Rich peripheral brightness
It secures very rich brightness in the peripheral areas, which can be a common problem for a lens with a large diameter. By positioning wide elements in the front group, it has improved the efficiency at large apertures. Since it is capable of minimizing vignetting, very clear depiction across the image is ensured.

Designed to minimize flare and ghosting
Flare and ghosting were thoroughly measured and monitored from the lens development stage to establish an optical design which is resistant to strong incidental light such as backlight. The Super Multi-Layer Coating reduces flare and ghosting and provides sharp and high contrast images even in backlit conditions.

Minimum focusing distance of 40cm
The lens incorporates a floating system that adjusts the distance between lens groups while focusing, thereby reducing the amount of lens movement required. This achieves a minimum focusing distance of 40cm and maximum magnification ratio of 1:5.6. As there is less variation in aberration at different shooting distances, the lens delivers high rendering performance throughout the entire focusing range.
3. Hyper Sonic Motor ensures High AF Speed
The HSM (Hyper Sonic Motor) ensures a silent, high-speed AF function. Optimizing AF algorithm, smoother AF is achieved. It also enables full-time manual focusing capability which allows sensible focus adjustment by simply rotating the focus ring.

New Customizing Option added to "SIGMA USB DOCK"
With the optional SIGMA USB DOCK and the dedicated special software "SIGMA Optimization Pro", you can update your lens firmware, or adjust focus points by attaching this lens to a SIGMA USB DOCK connected to a computer.





Wide range of Braun Binoculars available from Kenro

Kenro, the UK and Ireland distributor of Braun products has announced the availability of a large collection of binoculars. Braun Binoculars excel in robustness, modern design and high quality optics making them the ideal companion when travelling and for sports and leisure time activities.

Products in the range include:

* Standard
Available in 8x40 or 10x50 (magnification x lens in mm). Ideal for sport and leisure activities.

* Premium
In a choice of 8x42 or 10x42, these stylish binoculars feature high mechanical quality, speciality alloy and rubber armour coatings as well as sophisticated multilayer coatings on all lenses. They are also waterproof, fog proof and dustproof.

* ED Series Premium
These binoculars, in 10x56 and 8x56, use extra-low dispersion glass reducing colour errors to a minimum and offering excellent visual experiences with bright and high-contrast images, even at dusk. Ideal for hunting, safaris and other activities with poor lighting conditions.

* Ultra Compact
In 10x25 and a choice of Black or Titanium/Black finish, these ultra-lightweight and compact binoculars will enhance any event with a high magnification and large field of view.

* Universal
The Universal collection in 7x50, 12x50 or 16x50, have high light value, large field of view and high magnification making them ideal for travellers.

* Opera
In 3x25, these lightweight Opera binoculars are the perfect companions for a night at the opera, theatre or concert house. The colours and materials create an appealing look and are available with and without LED light.

* Waterproof
In 7x50, 10x50 or 8x42, these binoculars allow you to be close to the horizon. Nitrogen filled and waterproof they are especially designed for use at sea and a reliable and long-lasting use is assured.

* Waterproof Trekking
This series consists of three binoculars: 10x25, 10x32 and 8x32. Hardwearing and reliable, these compact waterproof Binoculars are a must have for the great outdoors. The compact design make them ideal for trekking, mountain biking, cross country and similar.

* Zoom
With a magnification and lens of 10-30X60, this model is particularly recommended for outdoor events, bird/ game watching, hunting and astronomy.

* Monocular
The Braun Monocular 8x42 is a brilliant tool for outdoor activities either onshore or offshore. It also features an inbuilt compass and a cross line for distance setting.

All are supplied with a case, cleaning cloth and instruction leaflet. The SRP for the binoculars is between GBP13.26 and GBP367.08.

Managing Director of Kenro, Paul Kench commented: "If you're looking for a powerful pair of binoculars that you can depend on then the Braun collection is for you. There is a pair suitable for almost every use and price range and would make a great gift for a theatre goer, outdoor fan or sailing enthusiast."

If you would like further information, or want to find your nearest stockist, go to or call 01793 615836.