Samyang 16mm lens now available in cinema version

Following the launch of the 16mm photo lens announced earlier this year, Samyang have just released information about the addition of the 16mm V-DSLR T2.2 ED AS UMC CS for cinema. The model will have a maximum aperture of T2.2 and the remaining optical parameters similar to the photo version.

This new lens will be available from September.

The new Samyang 16mm V-DSLR is a wide-angle, bright lens for cameras equipped with an APS-C sensor. Its optics comprise of 13 elements arranged in 11 groups, including an ED lens element, aspherical element and hybrid-aspherical lens element. Like all other Samyang models, all lens elements are covered with anti-reflection UMC coatings to ensure good light transmission. In the video version the indexes are arranged in parallel with optical axis of the lens to facilitate reading on the focus and aperture scale.

* Suggested retail price £449.99 including VAT

* The lens will be released in the following mounts: Canon EF, Nikon F, Sony A, Sony E, Canon M, Fujifilm X and Olympus MFT.

* All Samyang lenses are covered by a 3 year guarantee.

* Samyang offers a range of 6 affordable cine lenses from 8mm through to 85mm.

For further details please contact Intro2020 on 01628 674411 or visit the Samyang website at:

PMA releases 2013 Rise of the Amateur Report

Photography has never been more popular or more accessible than it is today, and the number of people who consider photography a hobby or passion is constantly growing. These photo enthusiasts and advanced amateur photographers represent a huge opportunity for the imaging industry.

To help better understand this large and vital market, PMA has just released The Rise of the Amateur – 2013 Edition, the newest in an annual series of reports revealing the interests, behaviors, and buying habits of photo enthusiasts and advanced amateurs. Early in March 2013, more than 5,100 photographers were surveyed regarding their photo behaviors over the previous 12 months.

“The new Rise of the Amateur study shows that passionate photo enthusiasts spent an average of $1,824 on cameras, equipment and software in 2012, a 16% increase over 2011,” said Jim Esp, Executive Director of PMA. “The average time enthusiasts took pictures per week increased more than 9% in 2012 compared to 2011. We are excited to see this rise in both purchasing and activity, and the resulting growth in the imaging industry.”

Other findings include:

* Ownership of mirror-less system cameras increased almost 13% in 2012 compared to 2011.
* In 2012, more respondents made income from their photography compared to 2011
* Spending on photo services – printing, photo books, photo cards, etc. – declined in 2012, both in the U.S. and outside the U.S.
* The number of enthusiasts who took pictures with mobile phones daily or several times a week grew by 10%.
* Close to half of prosumers visit online photo communities every day.

The Rise of the Amateur Report – 2013 Edition ( is available now to PMA members for US $399. Non-members can purchase the report for US $699. It is available through the PMA Store by clicking here Previous versions of the annual report are also available, at a discounted price.

PMA President Allen Showalter interviews Congressman Steve Womack

The Marketplace Fairness Act, which requires on-line retailers with annual revenue of more than a million dollars to collect sales tax on transactions across state lines, passed the U.S. Senate in May and is now before the Judiciary Committee of the U.S. House of Representatives.

In a new interview now available on the DIMAcast, PMA President Allen Showalter talks to Congressman Steve Womack, co-author of the bill, about what this legislation would mean for retailers, consumers, and local economies.

The Marketplace Fairness Act is not a tax increase, Congressman Womack stressed. Consumers are required, under existing state laws, to pay sales and use taxes on the goods they purchase – but currently, online sellers simply are not required to collect the tax in the same way that local businesses do – which puts local businesses at a disadvantage.

“This bill is about fairness,” he stated. “The great tragedy in the lack of a Marketplace Fairness bill is the impact on businesses that are being turned into glorified showrooms.”
Provisions in the Marketplace Fairness Act dictate that states have to provide tax software free of charge to online businesses, and update it regularly; thereby mitigating the hardship this legislation will create for online retailers.

PMA President Allen Showalter added, “PMA stands in support of legislation to level the playing field for local businesses. Right now, brick-and-mortar retailers must charge sales tax for the same merchandise that people can buy online without paying sales tax. This puts brick-and-mortar retailers at a huge and unfair disadvantage. We urge PMA members and all local businesses to contact their Representatives in support of this much-needed legislation.”

Listen to the interview now on the DIMAcast by clicking here Be sure to look for an article on the Marketplace Fairness Act in the upcoming September/October issue of PMA magazine.


Harman releases statement regarding Ilford Imaging Switzerland GmbH

HARMAN technology Limited and its portfolio of brands including the ILFORD PHOTO Range is not connected to ILFORD Imaging Switzerland GmbH who have been reportedly declared bankrupt.

Peter Elton, managing director at HARMAN technology Limited, based in Cheshire, said: ”Although I’m saddened to learn of the difficulties faced by ILFORD Imaging Switzerland GmbH, I can confirm that HARMAN technology Limited, based in the UK, is in no way commercially connected to this business.

“Any developments at ILFORD Imaging Switzerland GmbH will have no impact on HARMAN technology Limited and its products and services. We remain committed to providing traditional black and white ILFORD PHOTO products and our business continues to thrive.

“I can report that HARMAN technology Limited is in excellent financial health with exciting plans in place to enable us to continue achieving our ambitious growth targets.”

Benro launches new ‘Combo’ range of tripods

Kenro, the official UK and Ireland distributor for the acclaimed Benro range of tripods and bags, has introduced the Combination series of tripods, plus two new geared centre columns.

The new Combination range is so named due to the choice of two platforms for the tripods – either the simple flat platform or the geared centre column. The flat platform allows the tripod to work without any centre column, thus offering great stability and the choice of an extremely low working height.

The Combination Series offer the highest stabilities and loading capacities of any Benro tripods, making them especially suitable for heavy equipment, such as long-lenses or medium and large format cameras. All models in this series are manufactured from high grade eight layer carbon-fibre and feature multi-adjustable legs with a twist lock mechanism.

Two models are now available from Kenro, the C3770T and the C4770T, both feature legs with three sections. The C3770T weighs in at 1.75 KG and can support a load of up to 18KG. The C4770T weighs 2.36 KG and can carry a maximum of 25KG.

The tripods come with interchangeable feet, giving the user the choice of either standard rubber feet or fitting the stainless steel spiked feet that are included.

Also new to the Benro range are two geared centre columns, the AGC3 and AGC4 models, both designed to enhance the experience of using the Combo tripod. A geared centre column allows for precise adjustments to be made to compositions during shooting and adds a new level of flexibility, making the tripods just as useful for macro and studio work, where precision is key.

Kenro’s Managing Director, Paul Kench, made this comment: “The Combination series of Benro tripods combine light weight with very high load bearing potential. They’re the ideal choice for large format work or for any photographer who works with heavy lenses. The choice of platform makes these new tripods very versatile and easily adaptable to different shooting conditions.”

The C3770T is available now with an SRP of £431.40 (incl VAT) along with the C4770T model which carries an SRP of £515.40 (incl VAT). The AGC3 geared centre column is available now with an SRP of £266.40 (incl VAT) as well as the AGC4 model which has an SRP of £294.00 (incl VAT).

To view Kenro’s full range, or for details of your nearest stockist please visit – alternatively call Kenro’s head office on 01793 615836 for further information.

UK retailers welcome landmark proposal to curb excessive card fees

UK retailers have today welcomed a landmark proposal to cap card processing fees, which could support the industry by up to 362 million every year and strengthen its ability to invest and deliver value for customers.

The European Commission has proposed new regulations to cap interchange fees, which retailers pay to card schemes and banks to process payments customers make using credit and debit cards. These currently vary from 0.1 per cent to 2.5 per cent, costing UK retailers £850 million a year.

The British Retail Consortium (BRC) has been campaigning for a decade to cap the unjustifiably high fees, which are absorbed into retailers’ costs. The average charge for credit cards is 0.9 per cent of the transaction, but the legislation would cap these fees at 0.3 per cent and debit card fees at 0.2 per cent.

The cap will apply initially to cross-border payments, rolling out to UK rates within two years.

Helen Dickinson, Director General of the British Retail Consortium, said: “We’re delighted with this landmark proposal. Capping these excessive and anti-competitive fees will support the UK retail industry by £362 million a year, boosting the industry’s ability to invest and innovate while continuing to deliver lower prices and value for customers.

“While this is great news, there is a real opportunity for the Government to go further and faster by making more substantial and immediate cuts through the proposed economic regulator for payments – this means that UK consumers could benefit much more quickly.”

Reflecta launches 14 megapixel, two second scanner for film users

Kenro has announced the launch of the x7 Film Scanner, capable of producing 14 megapixel images at 3200dpi in just two seconds, to be added to Reflecta’s cutting-edge range of digitization products.

Using the scanner, traditional film shooters can create a digital darkroom of their treasured images in pristine detail which can then be used to email and publish on-line.

The new addition to the Reflecta range features a 2.4 inch LCD display and a brightness correction feature located on the top of the scanner. The scanner can produce up to 2,000 scans within its 2.5 hour battery operating time and can also connect to a television.

One of the key benefits of the Reflecta x7 scanner is its compact size. Measuring in at 105x104x164mm, it is ideal the photographer who has a busy work area and looking to save space. Its light-weight and portable design makes it easily transportable, perfect for professional photographers who are always on the go.

For added convenience, the scanner comes with an integrated SD-SDHC card slot and a lithium-Ion battery which allows the scanner to be completely independent from the PC or power supply. Scans can be stored directly onto the media card via the card slot and then transferred with the card or by using the dedicated USB port to review on a PC or Mac.

The scanner comes supplied with film holders for three framed mounted up to 3.2mm thick, film strips up to six exposures, 110mm film strips up to eight exposures and 126mm (instamatic) film for up to seven exposures.

The pack also comes with a USB cable, an AC Adapter, a Lithium-Ion battery, a TV-Out cable, a manual, a cleaning brush, and image editing software, ArcSoft MediaImpression.

“The x7 film scanner from Reflecta is set to revolutionise the way film users digitise their images,” says Kenro Managing Director, Paul Kench. “Power combined with extreme speed and robust build makes this the perfect choice for photographers who are looking to add a touch of convenience to their busy lifestyle.”

Other products in the Reflecta range include digital microscopes, endoscopes, video and studio lights, USB record players plus its renowned selection of slide projectors.

Kenro is the UK and Ireland distributor for Reflecta. If you would like further information, or want to find your nearest stockist, go to or call 01793 615836.

The x7 Film Scanner from Reflecta is available now with a suggested retail price of £136.80 (incl VAT).

Impossible launches new iOS app

Impossible have created a bridge between the digital and analogue worlds with the release of their first ever iOS application, “The Impossible Project” App. Designed together with nxtbgthng (, the team that brought Soundcloud to the iPhone, the app is a key element in the operation of Impossible’s soon-to-be-released Instant Lab.

The free App also gives users a direct mobile point of access to the world of Impossible while bridging the twin worlds of analog and digital. The application will be released online, free, through Apple’s App Store at the end of this month (July, 2013).

One of the main functions of the App is the operation of the forthcoming Impossible Instant Lab. By simply selecting a photo from your iPhone and placing the phone on the Instant Lab you can transform your digital photo into a unique, analog instant photograph.

The App also comes with an integrated scanning tool for analog instant photographs, making it easier than ever before to digitize and share those images. While scanning with conventional desktop scanners can be time-consuming, the Impossible Project App ensures those analog photos can be digitized and shared with friends from anywhere in just seconds.

The App gives direct access to the Impossible User Gallery; a worldwide analog instant photo sharing platform constantly updated by the community Impossible users across the globe. Users can browse, comment and even upload photos straight from their phone.

Integrated directly into the App is a Film Shop, allowing users to re-stock on film (whether that be for the Instant Lab or another analog instant camera) with just a click of a button.

According to Oskar Smolokowski, Impossible’s Head of Special Projects, “Developing the app was a big step for us. We take great pride in the fact that all of our products are ‘hands on’ and need a level of physical interaction to be experienced. At the same time so many of our users – ourselves included – connect online to share and talk about our analog experiences. One of the things we tried to do with the app was to make those connections much easier – for example, you can now scan and share your photographs right from your phone.”

He adds, “The best part for me is that we preserved the interactive nature of our products, even on iOS – to use the Instant Lab you actually need to put your phone on top of it, screen facing downwards.”

Hasselblad set to launch UK’s first ever ShootLDN event this autumn

Hasselblad is bringing the Shoot concept – launched as ShootNYC in New York five years ago – to The Old Truman brewery in E1 on October 2 and 3.

As part of the free and interactive professional seminar and product demonstration programme Hasselblad has arranged for one of the four original Hasselblad Lunar Surface cameras (as used in training by astronaut teams, including Neil Armstrong and Buzz Aldrin) to be available at ShootLDN. Visitors to the event will be invited to step onto a special moon landscape set and capture themselves holding a piece of iconic photographic history.

Mark Witney, Hasselblad UK marketing and communications supervisor said: “ShootLDN is set to be the prime autumn focal point for not only professional photographers but also photo-assistants, advanced students and any imaging professionals who want to keep updated with cutting edge products and techniques now employed in the professional digital image capture market. In fact, even if you aren’t a pro ShootLDN will still be an inspirational event for photographers of all skill sets.”
He added: “Shoot was launched by Hasselblad USA five years ago with a pledge to help construct a photographic community. Since then Shoot events have been held in Los Angeles, Paris and Amsterdam. Now the formula is coming to London. And it’s free.”

ShootLDN will host a comprehensive programme of photography-related lectures and workshops run by leading industry professionals, including photographers; photo agencies; picture editors; model agencies and fashion houses.

Said Witney: “We will have numerous live shoots and demonstrations going on- and they will cover a wide range of photo-disciplines, including fashion; still life; cars; portraiture and weddings. And the venue is open plan so delegates can wander as they please, from one live shoot to the next, and engage with hands-on equipment opportunities as they go.”At the two day show Hasselblad event partners, broncolor, Wacom, Adobe, EIZO and Epson will showcase key products to assist photographers with every stage of workflow and a special Adobe Mini-Theatre will host hourly tutorials and demonstrations, covering Photoshop, Lightroom and the Adobe Creative Cloud suite of products.

Added Witney: “In addition to all this we will also showcase a gallery of images from our prestigious Hasselblad Masters competition – and visitors to the event will get a chance to mingle and chat with some of the Hasselblad Masters. Then, at our special (and free) social evening on Wednesday October 2 (6pm -10pm) photographers can rub shoulders with their contemporaries in a completely relaxed environment.”

Visit or email: [email protected] for more information

bron launches new Softbox and Octabox range

broncolor has announced the launch of a new state-of-the-art range of cost-effective Softboxes and Octaboxes for photographers.

The new products, billed as ‘optimised light shapers for very precise lighting’ are available in nine shapes and sizes and are compatible not just with broncolor lamp heads but also with the majority of flash lighting units from other manufacturers.

Chris Burfoot, broncolor UK manager said: “Our engineers have fulfilled their brief to develop both an innovative and a competitively-priced range of light shapers for our photographer customers.

The new, typically robust, bron Softboxes and Octaboxes are marketed in a total of nine different shapes and sizes, embracing square, rectangular and octagonal shapes, or as a strip – providing the optimum format options for any application. These high performance light shapers will extend photographers’ flash systems with numerous additional lighting effects for portrait, beauty/fashion or still life disciplines.”

He added: “This exceptionally versatile and mobile range also comes with an exclusive option to mount three diffusers simultaneously- and our special internal coating process ensures very high efficiency.”

broncolor says its new range is also much easier to construct and dismantle – thanks to new coloured markings on the pre-assembled tensioning rods and support ring.

A new 35x 60cm Softbox will cost £110 (ex Vat) A 75cm Octabox will cost £140 (ex VAT)
Further information and prices: