The inaugural Photography Show show gets off to a successful start

The Photography Show, the brand new event for professional and enthusiast photographers, opened its doors for the first time at Birmingham’s NEC in March and welcomed 30,134 attendees (subject to audit).

The inaugural show treated visitors to a day out dedicated to all aspects of photography. Visitors arrived in their droves to get their hands on new kit, enjoy a range of activities and buy products from over 180 exhibiting brands and 400 seminars, workshops and demos.

Nigel McNaught, Director of UK Activities, PMA International comments; ‘There was a fine buzz about the show, which started with the crowds queuing to get in on Saturday morning and continued right through until Tuesday afternoon. The visitors clearly came to learn and enjoyed doing so. There was activity everywhere for all to participate: taking better pictures leads to greater enjoyment.’

A variety of exhibiting brands, including Canon, Nikon, Panasonic, Samsung, Olympus and Fujifilm were on-hand to help visitors explore the latest kit and get updates on the latest innovations. Susie Donaldson, Marketing Director, Canon UK & Ireland adds; ‘It was great to see the photography industry come together at The Photography Show. We wanted to bring photography to life for those visiting and we feel we achieved that with talks from our Canon ambassadors, supporting the Student Conference and the interactive elements of our stand like the Slo Mo booth and our EF lens bar. The show was a good opportunity for us to speak with people at all stages of their photography journey, from students wanting to take their next step to professional photographers looking for that extra bit of kit. For us it was a great show and the feedback we’ve had from our customers and partners is extremely positive.’

Adding to the visitor experience were icons and celebrities of the photography world including Rankin, Steve McCurry, Joe McNally and Terry O’Neill who captivated audiences in the specially created 500-seat Super Stage. The Live Stage and Catwalk featured diverse photography masterclasses for both the pro and the enthusiast, from shooting with fire and Darth Vader, to fashion and wedding photography.

The Studio and Adobe Photoshop and Lightroom Studios provided a more intimate environment for visitors to gain advice and tips from demonstrations on photography techniques and post-production editing.

Dr Michael Pritchard FRPS, Director-General, The Royal Photographic Society adds; ‘The Photography Show was a break with the past. The speakers and events around the main exhibition brought in a new audience which was both large and engaged and undoubtedly benefited all exhibitors. The Society had its best exhibition ever and Future is to be congratulated on its achievement. The RPS looks forward to returning in 2015.’

Jonny Sullens, Head of Events, Future Publishing reflects; ‘Year one of The Photography Show has eclipsed our expectations. This year’s success has given us the confidence and opportunity to grow the event in the years to come. Without the results of an official audit on our figures, every early indication shows that this has been an astounding success and we could not have done this without the contribution to everyone in the industry. We are delighted to have produced a show that can become the focal point of the industry. In 2015 we will return to the Birmingham NEC from 21st – 24th March, but this time in hall five which will give us greater capacity.’